Specifying a Webpage Icon for Web Clip:
<link rel="apple-touch-icon" href="touch-icon-iphone.png">
<link rel="apple-touch-icon" sizes="152x152" href="touch-icon-ipad-retina.png">
<link rel="icon" sizes="152x152" href="touch-icon-android.png">
Specifying a Startup Image:
<link rel="apple-touch-startup-image" href="/startup.png">
Hiding Safari User Interface Components:
<meta name="apple-mobile-web-app-capable" content="yes">
<meta name="mobile-web-app-capable" content="yes"> <!-- android -->
Changing the Status Bar Appearance:
<meta name="apple-mobile-web-app-status-bar-style" content="black">
Setting the Launcher Title:
<meta name="apple-mobile-web-app-title" content="Kojitsu">
format-detection:
<meta name="format-detection" content="telephone=no">
Linking to Other Native Apps:
<a href="tel:1-408-555-5555">Call me</a>
<a href="facetime:01234567890">Call using FaceTime</a>
<a href="facetime:hello@example.com">Call using FaceTime</a>
<a href="sms:">Launch Messages App</a>
<a href="sms:01234567890">Send an SMS</a>
<a href="http://maps.apple.com/?q=cupertino">Cupertino</a>
see more: Safari Web Content Guide,Safari HTML Reference,Apple URL Scheme Reference